UX & Product Design Lead

Better digital products and services.
Designed for how people think, feel and behave.

What I’m good at

Identifying unmet customers needs to drive innovation

Providing the insight needed to make better decisions

Reducing risk by validating ideas and testing solutions

Digital strategy & service design

Align your business goals with the needs of your customers and desires of your stakeholders. Consider the tools and services behind the scenes to ensure employees can provide a great customer experience.

  • Workshop facilitation
  • Stakeholder engagement
  • Problem framing
  • Value proposition design
  • Design principles definition
  • Service design
digital strategy and service design
ux user research

User research & human insight

Insights to make better decisions for your products and services. With a better understanding of how your customers think, feel and behave, you’ll be able to challenge assumptions, build empathy and support their needs.

  • Generative user research
  • Heuristic evaluation
  • Usability testing
  • Experience mapping
  • Service blueprinting
  • User needs definition

Product design & design systems

Deliver optimal and coherent experiences across all your channels, with solutions that support both the needs of your customers and the goals of your business.

  • Ideation workshops
  • Information architecture
  • Nomenclature
  • Interaction & UI design
  • Prototyping & usability testing
  • Design system initiation
product design and design systems

Work with me

Due to current work commitments, I only have limited availability for some consultative activities to help you align stakeholders, gain momentum and build support for a larger programme of work.

What I do

Designing for digital since 1996

UX & product design

As a practising designer I use human-centred design methods to craft digital products and services that support both the needs of customers and the goals of the business.

Design operations

As a design lead I strive to create efficient workflows, and improve the quality and impact of design outcomes. I build high-performing teams that deliver research and design capability at scale.

Design mentor & coach

As a design mentor and coach I provide support to design teams and individuals growing their UX / product design capability and careers, from first timers to seasoned pros.

Who I’ve worked with